What is Instagram Ads daily reach

The estimation of the audience eligible to see your advertisements, together with a number of other parameters, is used to determine the estimated daily reach you see for your Instagram advertisement. Keep the following things in mind while looking at the estimated reach:

The daily reach for your ad is only an estimation. The figures should only be used as a rough guide to determine how much you want to spend on your Instagram advertisement.

You can maximise the reach of your advertisements while making the most of your budget if you decide to have them appear elsewhere or if you employ Meta Advantage+ placements (formerly known as automated placements).