How to boost an Instagram Story Using the Facebook Business Suite Mobile App

When you boost an Instagram story, you are promoting that story by creating an ad. You can reach more people across Facebook and Instagram when you boost a story using the Meta Business Suite mobile app.

Before you begin

The option to boost an Instagram story in Meta Business Suite is only available on the mobile app. Learn more about how to create ads on Meta Business Suite desktop.

• You must add a Facebook Page to your business in Meta Business Suite.

• Make sure you have a Page role that allows you to advertise.

• In order to boost your Instagram story, you must connect your Instagram account to your Facebook Page.

• You must publish a story before you boost it.

Note: You do not need to boost your Instagram story if you've already boosted the Facebook placement of that same story. Boosting either story will allow you to run the ad across the platforms you choose.

Boost an Instagram story in the Meta Business Suite mobile app

1. Tap  to open the Posts & Stories tab.
2. Tap Stories.
3. Make sure the dropdown menu is selected to Active to view your active stories eligible to boost.
4. Tap on the Boost Story button under the Instagram story you want to promote. If you want to boost a previously boosted story, tap Boost Again.
5. Customize your ad on the next screen by choosing your budget, specific details about the audience you would like your ad to reach, and how long you want your ad to run. Note: When you boost an Instagram story, the ad will automatically run on both Instagram and Facebook.
6. Click Boost Story Now.

You have created an ad from your active Instagram story. You can view your ad by tapping the menu icon  and then selecting Ads.