5 Tips for Facebook and Instagram Stories

Stories on Facebook and Instagram help you connect with your followers through full-screen photos and videos through their stories feed. After you post your content, it will be visible for 24 hours. This article contains a few best practices you can use in order to get the most out of Facebook and Instagram Stories.

• Experiment and get creative.

Stories are a lightweight way to experiment with formats or video concepts and see what sticks with your audience. There are a variety of creative tools you can use within Instagram and Facebook to help catch your viewer's eye. Use stories insights to see what content has an impact on information such as forward swipes and exits.

• Crosspost your Instagram stories to Facebook.

Your fans and potential audience can be using both platforms, or just one. You can increase your reach and distribution by leveraging both platforms.

• Understand your audience.

Tailor your stories content to your audience’s expectations and tastes.

• Tell the whole story.

All the best stories have a beginning, middle, and end that keep people engaged throughout. Sometimes that means uploading multiple stories.

• Be concise.

Be strategic about the frequency of posting to stories and how long they are. You may lose your audience’s attention towards the end of a very long story.