How to Grow Your Business Instagram Account

For brands and companies to get more followers, it will be important to develop their Instagram pages.

When your Instagram page performs well, sales, leads, and conversations rise.

Your brand becomes more credible and stands out from the competition with increased Instagram growth.

Instagram's algorithm promotes a growing page.

More followers means more leads and sales.
 

 

Your business grows when your Instagram page expands. Being inactive on Instagram is detrimental to both your business and your Instagram page.

In a market with thousands of online competitors, your business needs to stay relevant.

Growing a company Instagram account doesn't have to be complicated. Just  create a strategy and follow it. And we're going to tell you about it below.

 

Defining your target audience

The best way for a business Instagram account to grow is to post content that people want to see. To figure out who your audience is and what it wants, we prepared  some suggestions.

 

1. Start with larger personas

Reusing the same data to create your Instagram target audience makes sense if your company has already established buyer personas.

 

Know exactly who your typical customer is and what they look like. What is your product and what does it do? Who is the target customer for your product? And what is it that your audience wants?

 

2. Learn about your competitors

By looking at the people who follow your competitors on Instagram, you can learn a lot about the people you want to reach. Check to see who is following them and what kind of posts they are making. This can help you figure out what kind of people you want to reach on Instagram. As you start to put together a picture of your audience, you can see if there are any gaps or segments of your audience you have left out.

 

3. Use existing demographics data

You can learn a lot about your Instagram target audience from the demographic information you can get from your analytics.

Go to "Audience" under the "Insights". Here, you can see important information about the people who already follow you, such as their age, range, gender, and location. Combine this information with your buyer personas and the research you did on your competitors. This should help you get a clear picture of who you want to reach on Instagram.

 

4. Use Instagram polls 

If you want to learn about your audience, why not ask them directly?

Use the polls on Instagram Stories to ask relevant questions that will help you understand your audience better and improve your Instagram targeting.

You could ask them what kind of content they like and what they expect from you. Or, you could make polls to find out more about what they like and don't like, what they like to do for fun, etc.

 

Strategizing

When you know your audience, create social media content. Study your competitors first. How do they engage their audience? Notate. Take into account these:

 

-How they structure their bios

-Their bio highlights

-Brand visuals (grid design & aesthetic)

-Their audience engagement

-Caption calls-to-action. 

 

Posting Strategy: How to find the most effective posting schedule to attract customers to your business

Posting schedules are essential. It ensures consistent posting, which is important to Instagram success.

Regular and optimized publishing will allow your followers to view and interact with your posts, increasing their performance.

So, the key is to know when your Instagram followers are most active.

Then, you schedule posts based on when your followers are most active.

Using Instagram analytics, you can easily assess the performance of your posts in terms of likes and comments.

 

Use hashtags to get Instagram business followers

 

Hashtags help people find your content.

People from all over the world use the same hashtags on Instagram and use them to find new posts.

Now Instagram lets you follow hashtags, it's even easier to get more people to see your posts if you use hashtags.

They will see new posts from people they aren't following because of a hashtag.

This helps content reach and impress non-followers.

The more non-followers who see your post through a hashtag, the more followers you'll get.

 

Regularity is fundamental

 

You have to know that without consistent posting, even the most well-thought-out strategy and trendiest hashtags will be ineffective. But consistency isn't just about how often you post; it's also about what you post. Plan to post at the right time at least once a day, if not twice a day. You can do the work ahead of time by getting the content ready. Choose a grid design. If new users like your post, they are likely to check your Instagram profile page. This is when they decide whether or not to follow you. A professional grid can help a lot with making this choice. You could use different colors or styles of writing. The rule is that your last 12 posts should all look good together. The VSCO app is a great way to plan your grid. 

 

Now you know how to expand your business' Instagram followers.

It's time to develop your account.

Using the simple approaches above

Your business will get followers and page performance (likes, comments, reach, impressions).

Sales, leads, and conversions will increase.

Instagram is the best social media platform for businesses.