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Learn more about Instagram ads placement

Learn more about Instagram's ad placement

You can choose to have your advertisements show up on users' Instagram Feeds, Stories, Explore, Reels, and Shop pages. You must comply with the following guidelines in order to run Instagram advertisements:

1- Create an Instagram account that will serve as the voice of your advertisements.
2- Use pictures and videos that match to the rules for feed or stories advertisements.
3- Choose an advertising goal that allows for Instagram placement.

When you create an advertisement in Meta Ads Manager, you may select certain Instagram placements. It is advised that you employ Meta Advantage+ placements for your advertisements, which will optimise the placement of your ads across the platform to maximise ad delivery and budget.