About carousel ads in Instagram Stories

Use the carousel style for Instagram Stories advertising to post more than one image or video if you want to showcase more of your products in a single advertisement. The Instagram Stories placement allows for the use of the carousel ad type.

One carousel ad allows you to upload up to ten cards. The Instagram Stories carousel will automatically show between one and five cards, but users can hit Expand narrative to see up to ten additional cards. The amount of cards that are automatically presented before alerting viewers varies every viewer by default.

When you create your ad in Meta Ads Manager, you must choose Instagram Stories as your only placement if you want a set number of cards to be displayed before providing viewers the choice to hit Expand story. Then you can choose to display an approximate number of 3 cards (or 2 for 2-card carousels) before viewers are given the chance to tap Expand tale.