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How to earn money with Instagram

This feature is only available for business and creator accounts on Instagram.

 

 

Bonuses are opportunities for you to earn money directly from Instagram. If you qualify to earn a bonus, you’ll be notified in the Instagram App to onboard and enable bonus payouts.

 

The Instagram Reels Play bonus program is currently not available in all languages. The Instagram Reels Play bonus program is currently being tested in the US and India with support in the following languages:

  • Arabic

  • Bengali

  • English

  • French

  • Hindi

  • Kannada

  • Malayalam

  • Marathi

  • Portuguese

  • Punjabi

  • Spanish

  • Tamil

  • Urdu

We are working to support additional languages in the future.

Rules and Eligibility

To receive a bonus payout from Instagram, you will be required to comply with the below Program Rules (as referenced in the Instagram Creator Incentive Terms).

By proceeding with Bonuses, you agree to these Program Rules and eligibility requirements:

  • You may at some time be informed that you are eligible to onboard to a bonus program. That eligibility may expire. The date at which it expires can be identified when you access the bonus in the Instagram App.

  • Branded content is currently ineligible for Bonuses.

  • To earn a bonus, you must meet all requirements for the relevant bonus program.

  • The requirements and the details of each bonus program may vary by participant. You’ll be able to find this information when you onboard to each bonus program.

  • For any bonus available to you, you can see your progress toward earning that bonus in your Professional Dashboard. Note: It might take up to 24 hours to update your progress and/or earnings.

  • Instagram will not pay bonuses for content reflecting misleading or inauthentic behavior.

  • Bonuses do not constitute endorsements of the content created to earn those bonuses.

Payouts and Bonuses

You’ll receive bonus earnings if you meet the requirements for each bonus. Approximate bonus earnings will appear in the bonus-specific progress page.

 

All bonus payouts are processed at approximately 1AM PST the first day of the next month and paid out around the 21st of every month. This means that your bonus payout will only include bonuses you earned within that month. If a bonus opportunity spans multiple months, you may receive earnings from that opportunity across multiple payouts.

 

You can review earnings and invoices in the professional dashboard.