What are Instagram stories ads design requirements

There are six different ad placements on Instagram: Stories, Feed, Explore, In-stream video, Reels and Shop. While all Feed dimensions are supported, we recommend using a 9:16 aspect ratio to fit the fullscreen vertical format of Stories.
Note that for Meta Advantage+ catalog ads (formerly known as dynamic ads), we recommend using a 1.91:1 aspect ratio.

To ensure you're creating high-quality ads on Instagram, keep the following design requirements in mind:

Ads in Stories

All feed photo and video dimensions are now supported (from 1.91:1 to 4:5).

File type

• .mp4 or .mov (Video)

• .jpg or .png (Photo)

Maximum file size

• 250MB (Video)

• 30MB (Photo)

Video length

• Maximum: 60 minutes

• Note that images will show for 5 seconds by default

Dimensions

• Recommended resolution: 1080 x 1920

• Minimum: 600 x 1067

Supported Codecs

• Video: H.264, VP8

• Audio: AAC, Vorbis