How many active users are on Instagram and why
Why use Instagram for advertising and marketing?
Instagram is a big part of the marketing plans of many small businesses, and for good reason. It has a large and diverse audience, with more than one billion monthly active Instagram users and 500 million daily Instagram Stories users who are happy to interact with brands. This leads to high engagement overall.
Case study have shown that there are significant advantages using Instagram for marketing, they have shown that it directly leads to sales and leads.
- Instagram has 11% of US social media shoppers
- 130 million people view and tap on Instagram Shopping posts monthly
- 81% of Instagram users explore products and services
- 72% of Instagram users have reported buying a product after seeing it on the site, and 80% percent of users follow at least one company profile on the network
- About 62% of people say that seeing a brand or product on Instagram Story made them more interested in it
In general, Instagram users are happy to follow brands, and they often find new products and buy them right from their Instagram feed.
Also, it's important to note that Instagram keeps spending money to help ecommerce brands and stores turn engagement into sales. For instance, when Instagram ads are done right, they often have great results and a lot of engagement.
Shopping on Instagram makes it easier for people to buy things on Instagram. Businesses with more than 10,000 Instagram followers can add Swipe Up links to their Instagram Stories to drive direct traffic to their website, which was hard to do before.
Instagram keeps growing, which makes it more useful for merchants and ecommerce businesses, especially those with products that look good.
What's the best? The Instagram algorithm tells users what to see based on what they like and how they use the app. This makes it easier for you to reach Instagram users who are likely to interact with your brand. As a result, your Instagram marketing efforts will likely result in better outcomes.