Blog
When you boost an Instagram story, you are promoting that story by creating an ad. You can reach more people across Facebook and Instagram when you boost a story using the Meta Business Suite mobile app.
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Your ads can now appear in the Reels tab on Instagram. These ads will be inserted in between organic Reels content. Similar to organic Reels, people can comment, like, view, save, share and skip Reels ads.
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You can now use a sticker to add a link to your Instagram Stories. When people tap on this sticker in your Story, they’ll be redirected to the linked website.
If you advertise on Instagram, keep in mind that link stickers... read more
There are six different ad placements on Instagram: Stories, Feed, Explore, In-stream video, Reels and Shop. While all Feed dimensions are supported, we recommend using a 9:16 aspect ratio to fit the fullscreen vertical format of Stories.
Note... read more
This article applies to both the classic and new Pages experience.
Connect your Instagram business account to your Facebook Page for additional benefits, such as:
Share posts and pictures... read more
Professional accounts on Instagram can now create ads that allow potential customers to message your business directly on WhatsApp. When someone taps on this type of Instagram ad, it will open a thread with your business account on WhatsApp.... read more
Shops are available in supported markets for Facebook and Instagram that meet the commerce eligibility requirements.
With Shops, you can display and sell products on Facebook and Instagram. People who visit... read more
This feature is only available for business and creator accounts on Instagram.
Bonuses are opportunities for you to earn money directly from Instagram. If you qualify to earn a bonus, you’ll be... read more
To run ads without an Instagram account:
Go to ad creation.
At the Campaign level, choose an objective for your ad that supports Instagram.
At the Ad Set level, complete the... read more
Add or change the Facebook Page connected to your Instagram business account
When you switch to a business account on Instagram, you'll be asked if you'd like to connect a Facebook Page. While it's not required, we recommend... read more